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Brand Guide

Brand Identity

The visual language of resilient innovation.

Logos

Logo Variants

Light logo on dark

For use on dark backgrounds

navlogo_white.svg

Dark logo on light

For use on light backgrounds

navlogo.svg

Logo Usage Guidelines

Minimum Size

Logo must never be rendered smaller than 80px in height to preserve legibility.

Clear Space

Always maintain a clear space equal to the logo height on all sides.

Don'ts

Do not stretch, recolor, rotate, add drop shadows, or apply effects to the logo.

Color

Color Palette

Primary Blue

#0067f6

CTAs, links, accent highlights

Deep Navy

#081b5d

Card surfaces, secondary elements

Background

#04091a

Page background — deep navy-black (dark)

Muted Blue

#0d1f4a

Borders, disabled states, subtle fills

Destructive

#ff3b3b

Error states, warnings

Body Copy

#8fa8d4

Secondary text, descriptions

Typography

Typeface Specimens

Exo — Headings

64pxResilienzew800
48pxBrand Identityw700
36pxDigital resiliencew700
24pxInnovation through technologyw600
18pxBuilt to endure and scalew600
14pxOVERLINE / LABEL TEXTw500

Weights: 400, 500, 600, 700, 800 — Letter-spacing: -0.01em on large sizes

Roboto — Body

24pxHelping businesses groww700
20pxThe quick brown fox jumpsw500
18pxBody copy for paragraph textw400
16pxStandard body text for descriptionsw400
14pxSecondary body copy, captionsw400
12pxLABELS AND OVERLINESw500

Weights: 400, 500, 700 — Used for all body copy, labels, UI text